Things, cloud computing, mobile Internet, mobile phones, tablet PCs, PC and a variety of smart devices is becoming a CRM system data source. With the increase in data entry port, CRM databases is increasing. Big Data era, and how to effectively manage and utilize these large data and turn it into valuable information, is becoming an important strategic considerations CRM vendors. A strong presence in the face of big data, whether UF, Kingdee these traditional software service providers or like Salesforce.com, SAP, CloudCC.com these online CRM vendors are actively exploring trends in the sector, and actively use their own advantages to accelerate layout, seize market opportunities. According to IDC, big data applications in 2013 will be into traditional industries, and CRM business analysis applications will drive the rapid growth of the market. For enterprises, the most important big data value is precision marketing. To achieve precision marketing, it is necessary to break through the traditional CRM marketing management structure, to achieve customer-centric management model, managed to obtain sufficient historical information, fastest, most satisfied, satisfy customer needs, strengthen communication and interaction with customers, excellent customer-facing employees to analyze and grasp the customer's demand trends, timely feedback needs and business products or services contradiction to provide management and decision-making basis adjustments, and make predictions of future trends. Ideal full, the reality skinny. To take advantage of big data to achieve precision marketing, companies have adopted CRM integration platform must possess the ability to integrate and data collection capabilities, and these data which have good classification, analysis, sorting capabilities, better innovation policy-making and delivery capabilities . The only way to achieve precision marketing, and marketing changes, winning market. CloudCC (Cloud Computing China & Cloud Computing China) comprehensive CRM customer solutions, from leading third-generation PaaS platform provides support for the combination of the memory computing, cloud computing, enterprise mobile applications and collaboration and other powerful features to help companies go beyond traditional customer relationship Management (CRM), innovation between enterprises and customers interact. Meanwhile, with the help provided by a third-generation platform supported memory powerful computing platform for end-customer interactions, companies can process and analyze massive amounts of data of different data sources, anywhere access to real-time, actionable, real 360 degree full range of customer insight to help companies improve marketing effectiveness and improve sales performance, improve service quality, and to maximize the use of resources to achieve customer. "Big Data enterprise start marketing one of the most important challenge is data fragmentation and fragmented organization of many companies, the data are scattered in the mutually connected database, and the corresponding data technology are also present in the different sectors, and how The database will open up these isolated dislocation, interconnected, and realize technology sharing, is to maximize the value of big data key. "CloudCC CEO of Sun Mandi representation. "CloudCC.com dispersed in different platforms can companies manage the official channels and consumers, through to dig mass data collation and systematic screening, unified, simple and centralized management, which greatly enhance marketing efficiency and effectiveness at the same time for enterprises to bring the most accurate target population, so as to effectively enhance the brand influence and competitiveness. "With many years of worldwide experience in CRM, the domestic high-end CRM vendors CloudCC smell at an early stage of the CRM industry big data trends, and to analyze big data and business intelligence field frequently force. At present, has developed a Web-to-lead, sales funnel, custom reports, dashboards, management cockpit and a series of deep-seated business intelligence analysis tools to help users enterprises to strengthen the ability of the industry market analysis, competition in the market gain greater advantage. In addition, CloudCC currently open up the domestic mainstream social media platform data resources, and on this basis to Chatter, data security, distribution, service automatic reminders, Chatter internal communication and support, etc. for all users of the system to provide interactive data Conclusions and experience to help more users in all aspects of the use of data for more insight, optimize marketing strategies to accelerate the process of enterprise development. Fast growth of China's market economy, various marketing means endless, every industry is also increasing competitive pressures, business intelligence analysis with large data CRM product demand will increase significantly. In the huge market demand and to attract huge amounts of data analysis techniques continued to improve, the intelligent CRM benefits is increasing. Stimulation in this market, there will be more CRM vendors to accelerate large data layout, and enhance their competitiveness in this industry.

keywords: Big Data, , CRM,