With the CRM system in the enterprise's management plays an increasingly important role, the current through the CRM system for data analysis, generate statistical reports for the leader to provide decision analysis has become an extremely important applications. How to acquire the relevant customer data and make these data to play the greatest effect is the application of CRM business managers are most concerned about. Through research survey found that the current SME CRM data analysis functions of the following conditions: 1. Leaders can not find the data they want to see, you can not understand a variety of ways from multiple angles key business metrics and customer information changes, can not be determined What should be from the perspective of the customer and business information. 2 through painful reforms and progress, customer-related data collection can be effectively carried out, but how to effectively use these valuable information, so that they better for business services, has become an urgent desire of enterprises and practical difficulties. 3 Almost all CRM management system will provide statement analysis, but can not provide three-dimensional, multi-perspective, there is penetration of the data, but can not provide predictive of potential customers analyze and sales analysis.

keywords: CRM intelligent analysis,