CRM quantify channel management reality, most companies already recognize the importance of adjusting the channel network, but rarely change channels in accordance with the task of advancing the time quantitative management. More scenario is significantly reduced performance of channel members, channel network problems accumulate erupt before considering the channel change. However, the enterprise now has to pay a decline in market share and brand image damaged heavy price. Under the guidance of the concept of CRM, enterprise and channel sharing customer information, customer knowledge sharing and joint decision-making. Today's CRM can not only manage the end-user, but also can be quantified management channels and distributors. CRM as a channel quantitative management tool, the process of change in the corporate channel plays a pivotal role. 1.CRM record and distributors of the whole process of communication liaison many large manufacturing companies that regularly visit the successful experience of dealers do not only deepened the friendship between each other, so that dealers are more understanding of manufacturing enterprise policies to reduce differences on some issues, and through distributors understand the market information; colleagues dealer business guidance, increasing access to other manufacturers dealer sales channels barriers. CRM is responsible for recording companies to communicate with the dealer contacted the whole process, to ensure the consistency of communication, continuity, the dealer is to achieve transparency, and meticulous management of the foundation. 2.CRM achieve transparency of dealers, fine management channels for enterprises to establish a transparent relationship with the channel members to do the first fully shared CRM system to collect and analyze market information and data; followed by the need to implement on business processes in the channel transparent management, ie sales policy and sales incentives to be treated equally and not to business-to-channel member likes and dislikes oriented; addition, companies should also make the information campaign on the dealer and transparent, so as to stimulate creativity and to ensure that dealers dealers co-ordination. CRM system through the support of manufacturing enterprises can use a variety of methods to improve its support to distributors. Such as through the Internet, 24-hour channel orders, orders to keep abreast of the status of implementation, delivery status. Manufacturers and channel sharing order information, but also to avoid the problems arising Reconciliation, help channel incentives execution. In addition, the daily management of the channel, the channel conflict is inevitable. Lies not in how to resolve the conflict, but rather how to prevent risks, through the channel policy and business policy, openness and transparency, to avoid a large number of distributors at all levels of information asymmetry due to the vertical conflict generated, but also prevent local sales company in the distribution Manufacturers private fixed contract disputes. 3.CRM channels to achieve accurate and speedy performance appraisal even be able to enjoy the same information and policy, channel members remained uneven. Enterprise use of CRM systems can be the fastest insight channel performance and targeted to solve the problem. The following employment channel performance indicators available for reference: · Completion of sales quotas distribution rate · · · Delivery Time average inventory period of payment · · · Out of average gross rate · Service Response CRM can manage multiple channels, while performance on a number of channels are evaluated and compared. 4.CRM help businesses find the timing of channel change channels through insight into the performance of a number of channels to assess the performance, CRM can help companies discover channel change timing. The following situation occurs often signals the beginning of the channel change: · Market share decreased performance generally declined · · Dealer outlets in the terminal product distribution rate level is not too high · channels · channel rising cost of payment cycle is too long · · channel inventory remains high · · Prices subject to impact the performance of new channels a significant increase in serious conflict · · channel end-user satisfaction fell short, CRM contact records and distributors of the whole process of communication, through the channels of accurate and fast performance appraisal and timely discovery channel problems, timely channel change. 

keywords: CRM customer relationship management system,